Naked Studio partnered with Akropole for their Autumn Promo campaign, a creative endeavor by AI generation. The project encompassed both high-resolution 12k print visuals and a series of dynamic social media videos. The campaign concept centered around a stylish woman actively “catching” the best autumn discounts available across Akropole Alfa and Akropole Riga shopping centers.

The social media videos feature live-action generated footage of a model set against a vibrant, autumnal yellow-orange backdrop. Digital effects were integrated to depict floating autumn leaves and stylized discount tags, enhancing the whimsical, energetic mood. The visual style is bright and warm, effectively conveying the seasonal theme.

Director Kaspars Murelis helmed the production, guiding the visual narrative of a shopper engaging with seasonal promotions. The video transitions from playful live-action segments to motion graphics showcasing specific retailer offers from partners like Rimi Hyper, Drogas, Euro Aptieka, and Reserved, complete with discount percentages and validity dates.

This multi-format campaign strategically utilized both static and dynamic content to reach a broad audience, promoting Akropole’s autumn deals through a memorable and visually engaging experience. The combination of live-action elements with digital animation created a distinctive and modern promotional package.