nakedstudio

Pols - Summer campaign

  • client:Pols
  • year:2024
  • Director:Kaspars Murelis
  • Motion:Kaspars Murelis
  • Simulation:Kaspars Murelis
  • description:

    Digital out-of-home summer campaign for Pols ice cream.

Pols asked us for an out-of-home summer campaign for their ice cream. The initial billboards worked, so the client expanded the media plan.

We built the visuals using 3D and 2D workflows. This kept the budget under control while maintaining high picture quality.

Direction, motion and simulation done by Kaspars Murelis.

A 3D rendering preview with large, smooth gray shapes and many small spheres on a gray background, featuring 3D software interface elements.Wireframe view of a 3D model featuring four large, irregular, sculpted shapes and many small spheres on a grey background. Blue lines form a mesh over the grey objects, with an orange software cursor visible.Three Pols ice cream sandwiches are arranged on a dark grey surface. One is whole with white vanilla ice cream, and another is broken, showing a mix of white vanilla and red strawberry filling.A digital workstation displaying the 3D rendering process for a Pols ice cream sandwich, which is shown broken into pieces with cream and jam fillings. The screen includes views of a smoke simulation, a node editor, and a timeline.