Naked Studio produced this 2024 TV commercial for the Rīgas Miestnieks pelmeņi campaign, directed by Papa Chi and shot by Director of Photography Jānis Jurkovskis. The production utilizes bright, cinematically stylized lighting and a balcony setting to execute a darkly humorous narrative featuring a man prioritizing his meal over an apartment building fire. As the second installment in the brand’s series, the film employs high-density visual storytelling to depict the protagonist’s interaction with an arriving firefighter and his eventual retreat inside.